Jeweller's Loupe were launching a new collection and needed content that felt aspirational and distinctly different from standard product-on-white-background. They wanted lifestyle video that could sit alongside high-end fashion brands on Instagram.
We filmed on location at Roundhay Park in Leeds using a model to showcase the jewellery in natural settings. When the summer sun disappeared, we adapted with battery-powered LED lighting in the woods — maintaining the warm, natural look.
Studio footage of the rings and artist crafting by hand was edited together with the location work to tell a complete story: the craft, the product in context, and the emotional resonance of wearing something handmade.