Locate Supplies had grown entirely through word of mouth — no advertising, no video, no digital presence to speak of. When they invested in new water jet cutting equipment capable of slicing steel up to 125mm thick at 90,000 PSI, they needed content that could introduce the business to new customers and reassure potential investors.
Filming in a heavy-industry environment demanded meticulous safety planning. We worked around active safety guards and hazardous machinery to capture the full manufacturing process — from initial laser scanning and in-house CAD drawing through to the raw power of the water jet in action.
We delivered two distinct edits from a single shoot day. The promotional version, built around a driving music track and motion graphics, was designed for the website and trade marketing. The investor cut went deeper into the equipment's capabilities, production capacity, and the business's growth trajectory.
For a company that had never spent a penny on advertising, the videos became an instant credibility tool — proving that even the most traditional industrial businesses can transform their market presence with the right video content.