"You have a fantastic in-person product and a loyal local following, but your digital presence suggests a much smaller, less premium business. You are currently invisible to 80% of your potential market who discover food spots via TikTok and Reels."
Top 3 Critical Issues
1Inconsistent posting schedule (ghost town for weeks at a time)
2No vertical video strategy (missing the biggest organic reach opportunity)
3Website does not reflect the premium nature of your interiors
Social Audit — What We Found
Instagram
Needs Work
Followers2,403
Avg. Reach450
Posting FreqIrregular
"Great photography when you do post, but the algorithm punishes your inconsistency."
Website
Good
Mobile Speed92/100
ConversionUnknown
"Functional and clean, but missing video content to drive conversion."
Facebook
Inactive
Followers850
Last Post4 months ago
"Effectively a digital graveyard. Needs a pulse."
TikTok
Missing
AccountNot Found
"Your competitors are here. You are not."
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Launch Campaign
Kickstart your new direction with a dedicated launch event and influencer evening.
+£1,500
Missed Opportunities
TikTok Search: People are searching 'coffee [town name]' and you aren't showing up.
User Generated Content: Your customers are posting, but you aren't reposting them.
Personality: We don't see the owners or staff, which kills connection.
The First 90 Days
1
Month 1
Foundation
Full Content Strategy Workshop
Shoot Day 1: Core Brand Assets + Menu Highlights
Profile Optimization (Bio, Highlights, Links)
Batch produce 12 Videos for Launch Month
2
Month 2
Visibility
Daily Posting Schedule Activated
Community Management (Replying to comments)
Shoot Day 2: Staff Features + BTS
First Ad Campaign Test (Boost high performers)
3
Month 3
Authority
Customer Interviews / Testimonials
Seasonal Campaign (Christmas/Summer Menu)
Review & Refine Strategy
Shoot Day 3: Event Coverage
You're a great fit for us.
For a fixed fee we handle all your planning, filming, editing, and posting. If you want us to take this off your plate, here's what happens next: