Stone Refurb sells refurbished computers and tech — near-new products at a fraction of new prices, with a strong sustainability angle. They needed scroll-stopping social ads that could be tested and iterated quickly across paid campaigns.
We filmed in a controlled studio environment with a deliberately blacked-out screen. In post-production, we tracked Windows UI and product messaging onto the display — a technique that lets the creative team swap messaging without reshooting.
Multiple hook versions were cut for A/B testing across Facebook, Instagram, and other paid social platforms. Every creative decision was designed to serve the media buyer's need for testable, high-converting ad variations.