Sure Healthcare needed to attract carers in a fiercely competitive recruitment market across Hull and East Yorkshire. The brief: show what being a carer actually looks like, and challenge the stereotypes that put people off applying.
We followed Rachel, a senior carer, throughout a real working day — visiting patients in their homes, capturing the genuine human connection that defines the role. The film is bookended by cinematic drone shots near the Humber Bridge at golden hour.
This is one of several videos we've produced for Sure Healthcare through our agency partnership. Each project builds on the last, and the ongoing relationship means we understand the brand and the sensitivity required when filming in patients' homes.